It's made with a violet pigment that turns down the grey or lightened hairs to be less noticeable. There's nothing wrong with going grey, but this No Yellow Shampoo helps you keep your color consistent and vibrant. It's an easy way to help time pass with a little more grace. No Yellow is used for bleached, blonde, streaked, and grey hair.
 
Features
Ideal, for grey, super lightened, or decolored hair
Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair